The exhibition brought an ecstatic response from the British Journal of Photography, and a flood of new commercial work, but sitters in general, to say nothing of her fellow professionals, were still slow to respond to the new medium. Madame Yevonde saw it as her mission to break down their prejudices and gave a number of lectures on such subjects as 'Why Colour?'. In this particular lecture she advanced the view that women were so much better than men at handling colour because it played such an important part in their daily lives, in their choice of clothes, in furnishing their homes, and in many other ways. The response to this lecture in particular clearly showed that she was now seen as a respected pioneer in the field, and it helped to win over many new sitters, enchanted by her enthusiasm and easy-going charm.

In 1933, she moved to a new studio in Berkeley Square, in the fashionable heart of London's West End, where many of her wealthy clients lived. It was here, over the next seven years, that she produced much of her best work, concentrating on colour to the almost total exclusion of black-and-white. The move paid off in many ways, and she was commissioned to take the official wedding portrait of Alice, Duchess of Gloucester - an extremely prestigious commission that soon led to similar commissions from the Duke and Duchess of Kent and other members of the royal family.